Gaining Ground Group has recently taken on sourcing, distribution, and sales for New West's tour merchandise offering across a 3-show USA tour where they played in LA, San Francisco, and New York City.
VP Product Management, Tim Bowers, said that “This partnership is just one of many that Gaining Ground has executed over the last 12 months, as we continue to revolutionize the way touring merchandise is handled. By providing a one-stop-shop for merchandise management and a dedicated account management team, we ensure that management companies and artists can focus on their respective areas, while we ensure fans enjoy a great merchandise experience at the shows”.
The small product assortment consisted of a handful of clean-cut, minimalist pieces of merchandise, all of which fitted perfectly with the band’s timeless aesthetic.